• Client:

    Nike Sportswear
  • Media:

    Art direction, Event design, Animation, Invitation design, Sound design

We designed a showroom in collaboration with Kin in a converted industrial warehouse space for Nike Sportswear’s 2011 Spring/Summer line reflecting the values expressed in Kobe Bryant’s line of sportswear. Putting the athlete’s motto “Knowledge, Originate, Battle, Elevate” into practice, we took the sport back to its roots by creating an inner-city blacktop court where those qualities would be on display everyday. A wall graphic collage of the city ran the entire 30 m length of the installation on both sides. ¬†As the viewer travelled through the site, he/she would hear the action of an on-court game in surround sound. Further down the space, the viewer would see the entire NSW line displayed on a set of painted bleachers along with the unveiling of the “Year of the Rabbit” AF1.

Entrance Video

Entrance Additional View

Center Court

NSW Collection bleacher display

NSW Year of the Rabbit AF1