• Client:

    Nike
  • Media:

    Art Direction, Event Design, Environmental Design, Motion Video

We created an exhibition environment for the Spring-Summer 2013 Nike Women’s collection guided by the collection’s theme “Supernatural.” By employing large gestures within a minimalist palette we were able to evoke the dynamism found within the collection, while allowing the products to remain the focal point. The three large top and bottom plinths served to compress the space for the suspended forms to float between. A large video projection of images animated from the lookbook served as a backdrop to further heighten the concept of movement. Designed and produced in collaboration with Maggie Peng Studio. Photography by Jonathan Leijonhufvud.


Entrance


Main Gallery Front View


Mix & Match Plinth Detail


Main Gallery Back View



Main Gallery Side Detail



Footwear Plinth Detail




2nd Floor Gallery


Meeting Room